Brandon Kaplan (left) helped grow food creator Nick DiGiovanni’s (right) channel and production team as an editor / Brandon Kaplan, Nick DiGiovanni
Nick DiGiovanni’s Editor on the Key to Good Food Content
Food creator Nick DiGiovanni hired lead editor Brandon Kaplan full-time in 2022. In the time since Kaplan’s been on the team?
DiGiovanni grew from 5 million subscribers to 15 million.
Videos Kaplan edited for the channel topped 370 million combined views.
And the team Kaplan is managing grew to two assistant editors.
Here’s what Kaplan has focused on as an editor to help grow the channel →
Audio. “We might use 100 tracks in a 15-minute video and I can spend a full day just doing the music for one video, whereas when I started out I might only spend a few hours,” Kaplan told us.
The goal? To create more emotion throughout the video. “If we want to inspire them when Nick finishes a world record or we want to emphasize a joke, we use music to underline those moments.”
Connection. Kaplan explained that DiGiovanni has a global audience, so he likes to emphasize physical humor and facial expressions that transcend language.
“I like to find those little moments that someone else might say ‘this isn’t essential to the story, this isn’t meant to be in the video’ when really it’s those moments of authenticity and originality that create a human connection,” Kaplan said.
Originally published at https://news.thepublishpress.com/p/creator-businesses-take-center-stage